It was nice for me to read someone else's take on this phenomenon that I've experienced before (and recently) but didn't really have words for.
Scott Belsky wrote:
"Most ideas are abandoned at what I’ve come to call the “project plateau”: the point when creative excitement wanes and the pain of deadlines and project management becomes burdensome. To escape this pain, we generate a new idea (and abandon the one we were working on). This process can easily repeat itself ad infinitum, without us ever finishing anything meaningful.
Show your ideas some respect, and spend some energy improving how you execute. If not for you, do it for everyone else who will benefit from your ideas once they actually see the light."
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